Founded in Italy in 2026 by Lara Greco, LAG emerged from a desire to slow down and foster a more conscious, authentic relationship with the objects we choose to wear. Rooted in an appreciation for materiality, craftsmanship and the passage of time, the brand embraces a more thoughtful approach to contemporary fashion.
Drawing on her professional experience in fashion and e-commerce, Lara established LAG as an independent creative venture dedicated to the value of considered design and artisanal production. Each piece is handcrafted in Italy using crochet techniques, with meticulous attention to the selection of yarns, the quality of materials and the subtleties of texture and form.
The brand’s inaugural capsule collection, RADICI, established the foundations of this creative philosophy. Inspired by earthy hues, understated forms and the enduring relationship between craftsmanship and heritage, the collection articulated LAG’s commitment to authenticity, simplicity and timelessness.
Building upon this foundation, TRAME, the brand’s new Autumn/Winter collection, marks a natural progression in its creative evolution. Remaining faithful to its handmade ethos, LAG ventures into a renewed exploration of materials, introducing a more structured aesthetic while preserving the distinctive character of artisanal creation.
At the heart of the collection lies a new waxed cotton yarn, selected for its distinctive surface, subtle lustre and compact texture. Carefully worked and treated by hand, the material lends the bags a more defined structure and a contemporary finish. The interplay between texture, light and form enriches each design, highlighting the material’s intrinsic qualities without diminishing the individuality and authenticity of its handmade construction.
The collection’s chromatic palette — Burgundy, Black, Dark Brown, Cognac and Olive Green — evokes the depth of the autumnal landscape and the tactile richness of natural materials. Deep and sophisticated, these hues reinterpret the codes of traditional craftsmanship through a contemporary lens, balancing understated elegance with a distinctive material presence.
TRAME represents the second chapter in LAG’s evolving narrative, expanding the brand’s creative vocabulary through new materials, colours and forms while remaining grounded in its founding principles: time, care, Italian craftsmanship, quality and authenticity.
In an industry often defined by accelerated production cycles and the constant pursuit of novelty, LAG offers a more deliberate perspective on contemporary accessories. Within this vision, value is measured not solely by aesthetic appeal, but also by the integrity of the creative process, the skill of the artisan and the time devoted to each individual piece.
For LAG, craftsmanship transcends technique; it becomes an expression of intention, where material, process and design converge to create objects of enduring character. Each piece embodies a commitment to making with care — a reminder that true value lies not only in what we wear, but also in how it is conceived, crafted and brought into being.